ASICS Shoes
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ASICS Gear Has Roots in Physical and Mental Health
Asics shoes are known for comfort, performance, fit, durability, innovation, style, and quality. It’s no wonder that ASICS stands for the Latin phrase “Anima Sana In Corpore Sano,” which means “A Sound Mind in a Sound Body.” This Japanese athletic footwear and apparel brand was founded in 1949 by Kihachiro Onitsuka in Kobe, Japan. Onitsuka had a vision to create high-quality basketball shoes, first and foremost, to help people improve their physical health. He believed that healthy bodies create and maintain healthy minds, which has also become the brand’s philosophy.