The more that it accumulates, the less bright, shiny, and new those kicks will look. But the more time you put into reducing the buildup, the fresher your shoes will look even after months and months of wear. You can’t prevent shoes from getting dirty, after all, but you can take steps to minimize the mess.

The Little Things

It’s best to choose a product that’s designed specifically to treat and care for athletic shoes for women and men. These types of solutions are formulated with gentle ingredients that effectively remove stains, dirt, and buildup from all types of materials. Look for a product that works well on everything from nubuck, leather and suede to canvas and vinyl. These formulas are mild, yet work well to break down the grime, so your sneakers look as good as new.

You need a brush to go with that cleaner, too! The right one is light, yet strong enough to break through the debris and work the cleaning solution into the shoe’s material. What if you have a specialty shoe made from a more sensitive material like the PUMA Suede Classic? There are cleaning products for those, too. They’ll help increase the longevity of your shoes while lending them a good-as-new appearance.

What if you’re in a rush or traveling? A refreshing product does the job nicely by minimizing odors and leaving your kicks looking as fresh and clean as the day you bought them. Check out the Jason Markk shoe cleaning kit to help you on the go!  

Since it’s the little things that count where your shoes are concerned, you should prioritize their condition and treat small issues before they become more of a problem. Crease prevention devices, for example, slide right into the toeboxes and prevent those unsightly lines that could also affect your comfort when you’re on the move. By taking these steps, you’ll see big results that keep your footwear in the game for years to come.